Monday Catch-up: ROI, Automation and MarTech

Happy Leap Day Marketers. Let’s dive into this week with a quick catch-up on email marketing news. Getting more ROI out of email marketing Forbes shared some insight into how to get more from your email marketing. Continuing the trend of recognizing the importance of personalization, the articles says 74% of marketers believe it’s important and that it improves conversions b ...Read the full article

  • What You Need To Know To Get More ROI From Email Marketing - 19 readers - “Return on investment” is a pretty common phrase these days, especially among marketers walking around with spreadsheets and reporting tools as they try to measure and establish the marketing strategies that work best.   For a couple of years, business owners, marketers, and industry experts have been at odds on the [...]

  • Marketing Tech’s Bumpy Road: Consolidation, Growth And A New Frontier - 30 readers - Marketing technology has become big business over the last five years, securing $134 billion in venture funding and spawning more than 2,000 new companies...