Most Mobile Marketers Are Using Location, But How Do You Do It Right?

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. Although I think this trend needs to go from “most mobile marketers” to “all mobile marketers” sooner rat ...Read the full article