Programmatic Best Practices: 2016 is the Year of Global Standards

by John Snyder, Grapeshot CEO As the programmatic media wave sweeps the world, it’s clear that multinational marketers are pursuing an aggressive global agenda. What’s surprising, to me, is how disjointed most of these efforts are. It stands to reason that our industry should be working together to standardize programmatic media best practices across the world, particularly a ...Read the full article