Programmatic Display: 3 Tactics to Master in 2016

For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.” For anyone who’s managed to find one of those crannies by living under a rock, let me bring you up to date. Programmatic buying is a big deal. It’s projected to account for 67 percent of all display buys in 2016, according to eMarketer.Read the full article