The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop Marketers

Mobile companies understood mobile-specific strategies long before the widespread adoption of mobile devices and increased adoption of smartphones and tablets. With more than three years of experience and state of the art mobile expertise, there is a lot that can be learnt. Fred Joseph, COO of S4M, offers some takeaways for planning and executing campaigns for the mobile era: 1.Read the full article