8 Steps to a Successful Account-Based Marketing Strategy

by Douglas Karr
If you’re wondering What is Account-Based Marketing?, Doug Bewsher wrote a great article about it for the Marketing Technology Blog. The strategy is paying off, in fact 92% of B2B marketers consider ABM extremely or very important to their marketing efforts Tweet This!. And 84% of B2B marketers believe ABM provides significant retention and upsell opportunities Tweet This!.Read the full article