Brand Development Strategy: Omni-Channel Marketing Trends 2016

In 2016, value for the customer should be what marketers and PR professionals focus on first. Value drives everything for one simple reason – we’ve lost control over delivery and consumption. This is a good thing. With approximately 63% of millennials blocking advertisements, and 80% of registered display ad impressions either fake or created by bots, it’s harder and harder to ...Read the full article