Cable TV Alternatives: Why Consumers Are Switching To A La Carte Content

“I think the business model of traditional pay TV is so different from the other services Millennials subscribe to that it just doesn’t fit how they think about buying media.” — Sling TV CEO Roger Lynch He’s right. Media is evolving to offer users more personalization and control. Today’s consumers want content that comes with them — on-demand content that’s accessible anywhere, from any device.Read the full article