Google AMP: Performance That Will Shape The Future of Search

Google’s Accelerated Mobile Pages (AMP) project is buzzing. Since the launch of universal search in 2007, Google has continued to develop SERP enhancements that create a more user-friendly experience. AMP is certainly a part of this mission, as it allows users to read news articles instantly on their mobile devices. AMP results now rank above the typical news-related links found in the SERPs.Read the full article