Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

by Amanda Durepos
Ever receive an email with a broken merge field in the subject line? “Hey {!FIRSTNAME}, I done goofed.” It’s the ultimate personalization fail. The marketer attempts to appeal to the prospect with a touch of personalization but accidentally reveals the secret to his magic trick. It’s jarring to say the least… The same goes for neglecting to personalize your pay-per-click campaigns.Read the full article