LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads

LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social network. Similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences and Google’s Customer Match targeting options, LinkedIn’s new account-targeting option will let businesses upload lists of companies they do business with or want to do business with, and LinkedIn w ...Read the full article