Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas

Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they’ll become your customer. But startup Mariana is today launching its platform so that marketers can also more accurately find the decision-makers within those companies. The Palo Alto, California-based company, founded in 2013, is also announcing $2 million in seed funding.Read the full article