‘We’re not afraid of emoji’: How the New Yorker speaks Snapchat

by Ricardo Bilton
In adapting its brand to Snapchat, not even the 91-year-old New Yorker is above using an emoji here and there. Since launching its Snapchat efforts a year ago, The New Yorker has experimented with how to most effectively bring its brand, values and overall aesthetic to the messaging app. On paper, it feels like an odd pairing.Read the full article

The New Yorker: Cover Story