What CMO’s Need to Know About Marketing Attribution: Webinar Recap

Let’s say you have an adorable kiddo. Who/what do you think should get credit for your charming child? You and your partner? The singer of the mood music you were listening to on that oh-so-special day? That first date? How about that family member who introduced you and your partner in the first place? How, exactly, do you attribute which path along the journey ge ...Read the full article