3 Reasons to Not Bid on Branded Terms in PPC

by Will Green
So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument includes preventing competitors stealing your traffic, producing synergy like results for your own brand name and more. However, there is an argument that PPC advertisers should not waste away their budget thinking about and adapting their campaigns to bid on brand names.Read the full article