Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]

Josh Dreller is vice-president of product marketing at 4C, a global leader in data science and media technology. He's been a search marketer since 2003, with a focus on SEM technology. I invited Josh to Marketing Smarts to talk about how marketers can overlay rich data about people's television viewing habits onto social data to uncover powerful insights into brand affiniti ...Read the full article