Facial Expression Study: The Most Engaging Super Bowl Ads

Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people's facial expressions while they watched the game. The report from Realeyes, Lucid, and Qualtrics was based on data from webcams that tracked the facial reactions of more than 3,000 people as they watched the Super Bowl 50 ads; 49 k ...Read the full article