How Dazed is building its Snapchat audience outside of Discover

Publishers that don’t have that prestigious Snapchat Discover partnership need to work a little harder to be visible. But some, like U.K. magazine group Dazed, are making good headway. Under the guidance of former BuzzFeed exec Will Hayward — now chief commercial officer of Dazed — the publisher has been widening its social distribution strategy, with particular focus on both ...Read the full article

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