How “doing good” converts millennials from customers to loyalists

By now, the massive purchasing power of millennials is no secret. The cohort, who will spend more than $200 billion in 2017, seek brands that offer it all: experience, authenticity, social responsibility and, of course, a good deal. Download this guide to the five major trends emerging in the millennial market and learn how to make them work for your brand now.Read the full article