Report: In 2015, App Stickiness Hit Highest Point Since 2012

Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest data measuring app stickiness and app launches through the end of 2015. Analyzing data from apps using its mobile engagement platform, Localytics found both figures increased last year. Specifically, data showed the average app stickiness for 2015 climbed to 25 percent, up four p ...Read the full article