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forbes.com - 29 readers, 770 Tweets - Companies are fiercely competing for millennial mindshare and it's only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all [...]
bizjournals.com - 5 readers - Lane Bryant, which is pushing body positivity amongst its customers, isn’t being bashful itself.
usatoday.com - 20 readers - Outdoor apparel and sporting goods retailer launching campaign called #OptOutside to encourage employees, customers to spend time outdoors on Black Friday.
forbes.com - 11 readers - An entire New York City F train emblazoned with large photographs of sexy women in lingerie certainly got people's attention. It also sparked a change in the cultural conversation about women, beauty, and plus-sized bodies -- and just as importantly, it changed perceptions of Lane Bryant, the brand behind the [...]