The Power of an Authentic Marketing Campaign (and How to Create One)

We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?” we wonder. In the modern marketplace, consumers can sniff out disingenuous advertising from a mile away. Forty-three percent of Millennials rank authenticity higher than content when consuming news. They won’t even read it if they don’t trust the brand.Read the full article