Tracking Online Ads to Store Visits: The Final Step

by Jeff B. Copeland
Customers view ads on their mobile phones–that’s trackable. Then they carry those mobile phones into stores, also trackable. Some day, someone should be able to match those two events perfectly, making online ads for local businesses perfectly trackable. Some day soon, to judge by all the companies trying to crack this problem—competitors introduced three location-tracking pr ...Read the full article