Brands’ latest ploy to target kids: Virtual reality

by Yuyu Chen
Brand marketers are taking an interest in virtual reality, with its ability to deliver immersive experiences. Retailers like JCPenney, Dior and Target as well as publishers like The Economist and The New York Times have all integrated VR into their marketing strategies. Lately, toy, fast food and soft drink companies are discovering VR as a way to target children and teenagers.Read the full article

Happy Goggles - A virtual reality headset made from a Happy Meal Box.

Visit for more information. Meet Happy Goggles, the Happy Meal evolution! Introducing Happy Goggles - a virtual reality headset made from a Happy Meal Box. Enjoy! ----- Säg hej till Happy Goggles – VR-glasögon gjorda av en Happy Meal-box. På McDonald's är vi fast beslutna om att världens kanske mest kända box ska fortsätta vara relevant. besök för att se hur vi har uppdaterat boxen. Mycket nöje!

Virtual Reality Viewer Made from Recycled Cardboard

See how Coca-Cola is experimenting with converting cardboard 12-pack boxes into smartphone virtual reality (VR) viewers. Read more on Coca-Cola Journey: