Can Snapchat Become an E-Commerce Platform?

by Justin Lafferty
Snapchat works wonders for engagement and brand awareness (especially among Millennials) … but could the time-bomb messaging app actually drive sales? It could. Snapchat has talked about opening its Discover content platform up, including some e-commerce features. At Re/code’s recent Code/Media conference, Joanna Coles, the editor in chief of Cosmopolitan and a Snapchat board ...Read the full article