Can You Write a Post People Trust Enough to Share?

This article originally appeared on SEMrush. You probably wouldn’t expect the State Department to spend taxpayer money buying Facebook fans, but in 2011 and 2012, it did, spending $630,000 to “increase engagement with foreign audiences.” Superficially, the campaigns succeeded, and the number of fans increased from about 100,000 people to over 2 million. That’s a ridiculous strategy.Read the full article