Do TV Ads Drive Facebook, Twitter Engagement? (Study)

by David Cohen
One out of every five engagements with brands on Facebook and Twitter is driven by television advertising, according to a new study from media giant Turner and data science and media technology company 4C, a Facebook Marketing Partner. Turner and 4C studied 26 brands from several different verticals, using 4C’s TV ad occurrence data, Nielsen National People Meter ratings, othe ...Read the full article