From Oscars to Oreos: The Huge Potential of Real Time Ads

As a marketer I understand the importance of capturing as many “micro moments” as possible – however, it isn’t always easy capturing your audience throughout every journey they have online. With the beta release of Google’s real-time ads, this might get a whole lot easier. The idea behind real-time ads is to plug your adverts into live events and capitalise on the ripple effect ...Read the full article

  • Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk - 12 readers - (Photo credit: Wikipedia) Last night, Oreo hit it big with a real-time marketing effort that became the talk--and tweet--of the Super Bowl. The "you can still dunk in the dark" tweet was retweeted almost 15,000 times. Oreo's Twitter following, meanwhile, increased by about 8,000. The blackout post garnered nearly 20,000 likes [...]