Publishers air their worst ad tech pitches: ‘They’re like the multi-headed hydra’

In an industry that’s become as commoditized as ad tech, selling it is far from easy. Still, whether it’s mass emails or badly crafted messages, ad tech service pitches could be done a whole lot better. “They’re like the multi-headed hydra,” said Trinity Mirror’s strategy director Piers North. “Even when one dies in a particular space, there’s another ready to take its place.Read the full article