Report: Executives Believe Livestreaming Fosters Authentic Brand Engagement

Social livestreaming really went mainstream in 2015. While Twitch is an industry leader right now, it is a very niche platform with a focus on gaming. Still between emerging mobile first platforms such as Snapchat and Periscope, and more mature platforms like Ustream, there’s a lot of room in the market for other use cases.Read the full article