Smart Goals Roll Out To More AdWords Advertisers As Google Cuts The Eligibility Requirements In Half

by Greg Finn
Last year Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion hasn’t been set up. Over the coming weeks this new type of conversion driven by machine learning is now open to a whole new set of advertisers. Previously advertisers needed to have 1,000 website visits in the past 30 days to be eligible for the program.Read the full article