When it comes to platforms, agencies have Snapchat on their minds

by Shareen Pathak
Facebook is still the king of paid social and most brands and agencies are on the fence about Twitter. But among the newer, dark-horse platforms, it still remains to be seen what will really take off. We asked agency executives at the Digiday Agency Summit in Miami, Florida, the platform they are most bullish on. Snapchat, unsurprisingly, was a popular response.Read the full article