Why We’re Overhauling Our Fastest Growing Product

Today we’re announcing a significant update to Tailwind Publisher, our pin creation and scheduling tool. Here’s what’s changing and why. After a multi-month beta period, we’re beginning to roll out Publisher 2.0 to all Tailwind members. All accounts will be migrated between today and April 15th. If you want to jump to head of the queue, you can migrate anytime by following the p ...Read the full article

Tailwind - What's different in Publisher 2.0?

Today, we’re rolling out a broad set of improvements to Publishing in Tailwind. We call this new system “Publisher 2.0.” Publisher 2.0 is a big deal for two reasons: 1/ With today’s release, we’re adding a number of the most requested features that you, our community, have been asking for, and 2/ Publisher 2.0 includes deep back-end enhancements that will enable us to roll out additional new features more rapidly going forward. Today’s update includes the following improvements: 1/ Pin Locking: “Lock” pins so they won’t move when shuffling your queue or reordering other pins. 2/ Completely re-designed drag and drop experience: Drag and drop pins to any timeslot in your schedule, including future times with no pins scheduled in between. 3/ Interval Pinning flexibility: Now, you can choose to either have interval pins use your existing time slots or add times at exact intervals outside of your scheduled times. 4/ Performance: Significant performance enhancements have sped up the pin creation and scheduling process. This will especially make life easier for high volume pinners with hundreds or thousands of pins queued up at a time. 5/ Massive content recommendation improvements: On average, beta testers have been scheduling nearly 4 times as many recommended pins thanks to our improved recommendation algorithms! Key future updates enabled by Publisher 2.0 will include: 1/ Scheduling and editing pins on the go with the Tailwind mobile app 2/ Scheduling posts to other networks beyond Pinterest, starting with Instagram (if interested in the beta for this, reply to let us know) 3/ Rule-based publishing to make it easier to test different strategies and reuse evergreen content over time And much more! Just email us at help@tailwindapp.com to request a feature you’d like to see. :) Happy pinning!