Forrester Wave Report Names Top Four Social Listening Tools

In this age of social, listening tools have become marketers’ ears. In its new Wave report on Enterprise Social Listening Platforms, for instance, Forrester Research noted that social listening helped Yoplait realized it needed to drop high fructose corn syrup from its yogurt, and an unnamed car maker figured out the main reasons why customers were resisting the purchase of electric cars.Read the full article