How L’Occitane is using Facebook Canvas ad units

by Yuyu Chen
Natural beauty brand L’Occitane is reporting that it has seen a big success in its beta test of Facebook Canvas, the social network’s immersive mobile ad format debuted this past February. L’Occitane started experimenting with Canvas in December of last year, prior to the ad offering’s official release. Within two weeks, the campaign reached 2.Read the full article