LMC’s Coats Not Bullish on ‘Information Trust Exchange’ to Monetize Content

by Tom Grubisich
In this space, I recently looked into plans by publishers to try and dramatically reshape their relationship with audiences and advertisers (here and here) in the form of an Informational Trust Exchange. After mulling over this plan for a bit, I went to Rusty Coats, executive director of the Local Media Consortium, to see if he thought the key players would buy into such a realignment.Read the full article