Opinion: Think digital ads don’t work? You’re bad at math

by Ben Kunz
Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency Like a perennial weed, a prickly advertising grump has once again sprung up, claiming the flower of all digital advertising — the banner ad! — doesn’t work. This week an anonymous media CEO, whom for narrative purposes we’ll call “Deep Throat,” told Digiday that marketers are squandering ...Read the full article