Social Marketing Needs a Rebrand: How We Graduate to the C-Suite

by Kevin Shively
In the late nineties, LEGO was a struggling toy company on the verge of bankruptcy. It’s hard to imagine that when you think about LEGO as it is today, but at that time, the company was having trouble attracting new kids. 2016 Social Marketing Planning Guide Download The majority of LEGO’s loyal customers were adults who’d grown up playing with the classic brick sets.Read the full article