Social Video Campaigns are Winning Awards for Delivering Business Results

by Greg Jarboe
The folks at Warc recently announced the results of their 2016 ranking of the world’s best marketing campaigns. Although I don’t normally pay much attention to these things, the Warc 100 rankings are based on a very different methodology. Developed in consultation with King's College London, Warc tracks advertising competitions around the world which require entrants to show ...Read the full article

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take. Directed by Andreas Nilsson Soundtrack by Enya: Only Time More about Volvo Dynamic Steering: Don't miss coming films and other exciting material: See the Teaser with Jean-Claude Van Damme and the technician behind the new steering:

Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at Facebook - Twitter -

Misty Copeland - I WILL WHAT I WANT

Misty Copeland's destiny was not to be a ballerina. But will trumps fate. Follow the Under Armour I WILL WHAT I WANT movement at

Honey Maid: This is Wholesome :30 TV Commercial | Official

No matter how things change, what makes us wholesome never will.

The Mega Huge Football Game Ad Newcastle Could've Made

At Newcastle, we don't believe in making multi-million dollar Mega Football Game Ads. We do believe in creating multi-hundred dollar storyboards about them.

Penny The Pirate Eye Test | OPSM

One in six Australian children have a vision problem, so OPSM created Penny the Pirate - A free storybook to help you screen your child's vision. Get one now!

U.S. Navy Project Architeuthis

Project Architeuthis is the first Alternate Reality Game ever launched by a branch of the U.S. Armed Forces for recruitment purposes. Its mission was to engage those with a mind for Cryptology, a hard -to-find (and harder-to–recruit) target that represents less than .0004% of the U.S. population. For 18 days, Project Architeuthis played out across Navy social media platforms, challenging born problem solvers to decode clues and solve complex puzzles. Through a virtual competition to find answers, the game got players to think like Navy Cryptologists while immersed in a social experience they were creating with fellow solvers along the way. Having reached 100,000+ unique individuals, the buzz around Project Architeuthis extended to more than 50 media outlets and helped the Navy reach its goal of enlisting new Cryptology recruits. Launched with no media support, it successfully leveraged existing Navy social properties. And, rather than simply use social media for amplification, it integrated social into the very creative idea.

Share a Coke - Thank You

This summer, we invited Great Britain to share a Coke. Putting your name on bottles, around town, and up in lights... and it looks like you liked it! Thanks for sharing.

Lowe Lintas India - Hindustan Unilever Ltd: Kan Khajura Station

Campaign: Kan Khajura Station Client: Hindustan Unilever Ltd Agency: Lowe Lintas, India Hindustan Unilever Ltd wanted a way to communicate with the 70% of India's population which lives in rural areas. With limited electricity, these regions are also 'media dark', but about 80% of people in these regions are mobile phone users. Kan Khajura Station is a 'free mobile radio' providing users access to entertainment content through their phones - including RJ speak, jokes, and Bollywood songs - giving the entertainment hungry audience exactly what they want. Kan Khajura Station has now become the biggest media channel in Bihar, reaching out to more than 24 million consumers.