Special orders don't upset us

by Seth Godin
You ask the waiter to bring you the mackerel, but without the teriyaki glaze. He says, "the menu says no substitutions, I'm sorry." There's absolutely nothing wrong with running an establishment around the idea that it is what it is, here it is, you can have it if you want to buy it. You ask the waiter to bring you the mackerel, but without the teriyaki glaze. He sa ...Read the full article