Twitter’s Heart Beats the Star: 27 Percent Jump in Activity Since Favorites Became Likes

by Justin Lafferty
Any time a social platform makes a design change, many users react immediately and negatively. Twitter’s decision to replace the favorite star with a like heart was no different, met with more rage than acceptance. But that rage didn’t translate into action. New research by Locowise found that since the switch, Twitter has seen a 27.82 percent increase in liking tweets vs. favoriting them.Read the full article