Twitter’s #GIFparty: The good, the bad and the ugly

by Tanya Dua
A hot hashtag is a clarion call for social media managers — one barely gains traction before brands glom onto it, for better or worse. That’s exactly what happened when Twitter started a #GIFparty Wednesday night to promote a new feature, which lets people add GIFs to any tweet. By Thursday, the party was out of hand: The hashtag#GIFparty has been used over 80,000 times, accor ...Read the full article