Wants vs Needs — How to Spot the “Pain Point” in Hobby Businesses (FS152)

by Chase Reeves
One of the liveliest conversations this week in the Fizzle forums was about how to successfully market when your business topic is a hobby like knitting, book binding, scrap booking. Marketers often talk about finding the “pain point,” but this pain language can be misleading when your business addresses desires instead of pain alleviation. For example, I want to know how to knit.Read the full article