A balanced view of using Snapchat for marketing

Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason. There’s a serious “fear of missing out” factor here — Snapchat has become one of the most important social networks in the world. With billions of stories viewed each day and more than 100 million active users, Snapchat has the highest growth rate of any social media app.Read the full article