ANA/Forrester survey: Most marketers buy ads programmatically, in spite of worries about fraud and transparency

Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key finding in a survey from Forrester Research and the Association of National Advertisers (ANA), conducted last month and publicly presented Friday at an ANA conference in Florida.Read the full article