App marketers can now upload customer IDs to AdWords for targeting on Google Display Network

by Ginny Marvin
To help app marketers improve retention and engagement rates with users that have already downloaded their apps, Google has added the ability to upload advertising IDs to AdWords. It’s a bit like Customer Match for apps. Developers can upload their own list of IDs for existing app users with the new bulk IDFA/advertising ID upload capability — Apple’s Identifier For Advertis ...Read the full article