DemandJump: Predictive Marketing and Competitive Intelligence

by Douglas Karr
The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend Tweet This!, only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact whatsoever.Read the full article