Facebook closes Atlas’s video ad-serving gap, widens sales measurement

Facebook’s ad server Atlas recently came under fire for being less of an ad server and more of a measurement tool, as documented in a recent AdExchanger article. But Facebook is cool with that criticism. “I actually don’t see that as a criticism,” said Facebook’s VP of advertising technology, Brian Boland. “When you look at what we’re focusing on doing, there’s two pieces.Read the full article