Mission impossible: Brands are not taking programmatic in-house in droves

by Yuyu Chen
When brands started bringing their programmatic solutions in house, it sounded an alarm for their agencies: Last year alone, several Fortune 500 companies — including Allstate, StubHub, Unilever and Netflix — started taking programmatic in-house in order to have more control over their first-party data and to avoid high agency fees.Read the full article