Should Your Small Business Create a Snapchat Geofilter?

by Justin Lafferty
Snapchat has made it easier for brands to create their own geofilters, but should small businesses invest in this? For brands trying to connect with Millennials, or show that they’re socially-savvy, creating a custom Snapchat geofilter could be a huge boost. Jay Hawkinson, senior vp of client success at SIM Partners, told SocialTimes that he feels these custom geofilters a ...Read the full article