The dominant narrative

by Seth Godin
Life is filled with nuance. Our ability to perceive things, not so much. We come up with a story (about an organization, a person, a situation) and all the data that supports it, we notice, and the nuance we discount or ignore. So, if you believe that Whole Foods is expensive, you won't notice the items that are a little cheaper, but the overpriced things that confirm your ...Read the full article